With over 1 billion active users, TikTok is a social media app that helps users create and share popular video content. Your TikTok username and handle are the same, and they are the first thing people notice on your profile or video content, helping you build your identity and brand on the platform.
In the long run, this grows your engagement rate and connects you with a broader audience. This article will explain the best strategies for selecting the perfect username and how to change it when necessary. We will also highlight the importance of identity and branding, ensuring your TikTok presence is memorable and attractive.
What Is a TikTok Username?
A TikTok username represents your profile on the app, making it easier for your audience to relate to your page and tag you as necessary. It is your unique identifier, typically following the “@” symbol, and is best kept simple and memorable.
With your username, you can quickly build your brand across several platforms, maintaining similar names and brand components. It also helps you grow your visibility and influence on the platform as more people recognize your username faster.
Why Does Your TikTok Username Matter?
Your TikTok username is required to build a reputable digital brand. It works as your online persona and represents who you are or what your brand depicts to the TikTok community. It also makes it easier for followers to remember and find you, especially if you have a memorable and eye-catching username. Eventually, this will set the tone for your content and help you stand out among others, eventually getting you more views and followers.
TikTok Username vs. Display Name
The difference between your TikTok username and display name is not far-fetched. While they may serve different purposes, they are both necessary for your profile. Your TikTok username, or your TikTok handle, is preceded by the “@” symbol and is your unique identifier on the app. This means no two persons can have the same username.
Other users use this to tag or mention you in their posts or comments. You can only change this username once in 30 days, which is why it’s important that you choose it carefully, as it reflects your identity and forms the core of your TikTok presence. On the other hand, your TikTok display name can be changed at any time due to its flexibility.
Unlike your handle, it appears on your profile and comments and is more visible to other users. You can also change it as many times as you want and as necessary to fit into what your brand depicts. It also allows for more creativity, like adding colorful emojis, special characters, or any other additional information that can’t be inserted into your username.
A quick example to explain this further is if your username is @FitnessJoe, you can have your display name as “Joe | The Fitness Coach 😎.” While the former is relatively straightforward without any added characters or emojis, the latter is more flexible and allows you to be creative.
You can even use it to reflect any significant milestones, such as “Joe | 50K Followers Celebration.” to let your followers know you are celebrating a milestone. By strategically using both your username and display name, you can maximize your identity, branding, and visibility on TikTok.
TikTok Username Requirements
Here are some specific guidelines you must follow when choosing a TikTok username:
Character Limit: TikTok usernames are limited to 24 characters long.
Allowed Characters: Usernames can include letters, numbers, underscores, and periods (.), but the periods cannot be at the end of the username.
Restrictions: You are not allowed to use special characters, emojis, and spaces in usernames. They must also be unique, as you can’t use a username already used by another TikTok account.
Change Frequency: You can change your TikTok username once every 30 days, ensuring that usernames remain stable to prevent confusion among followers.
How to Choose a Good Username for Your TikTok: 8 Effective Tips
Below are some of the best tips to help you choose a good username for your TikTok:
Keep It Short and Punchy
To create a username that is easy to remember and type, you need to make it as short and reasonable as possible. The key detail here is to ensure that it is simple while avoiding complicated words or phrases. This will make a stronger impression on your audience, helping them recall and share your profile more easily. For example, a username like @FitnessStar is more effective than @TheUltimateFitnessDancer.
Utilize a TikTok Username Generator
Creating a fresh TikTok username that has never been used and still tallies with what you want your brand to reflect can sometimes be challenging. However, you can beat this by taking advantage of TikTok username generators, which can help you develop creative ideas. You don’t necessarily have to use their exact suggestions but can tweak them based on your interests, niche, or keywords to stand out.
Future-Proof Your Name
You need a username that will stay relevant as your content evolves, and this is what it means to future-proof your name. Intentionally avoid currently trending names, as they might not be relevant in the near future or represent your long-term goals. Preferably, opt for an appropriate timeless username that grows alongside your progress on TikTok.
Avoid Sensitive Terms
Usernames are best kept simple and devoid of sensitive or controversial terms. Instead, use a neutral and inclusive username to appeal to a broader audience and maintain a positive image. Inserting sensitive terms may push potential followers away and could also violate TikTok’s community guidelines, and you want to avoid that as much as possible.
Stand out From the Crowd
One of the best ways to stand out on TikTok is by using a perfectly unique, eye-catching username. While there are over 1 billion users on TikTok, it will take a deliberate effort to avoid common or overused words, but your account will be better off. Using something exceptionally unique that reflects your personality or niche is better.
Incorporate Relevant Keywords
Every username needs relevant keywords that tally with the niche they are related to, as this can improve discoverability. Start by considering key terms your target audience will likely search for and include them in your username. A good example is @GlamTutor. If you create beauty tutorials, you immediately tell potential customers what you do.
Emphasize Memorability
If you want to stay on top of the minds of your viewers, you need to create a username they can easily remember, pronounce, and spell. Try to avoid complex or unknown words as much as possible and opt for a simple, catchy username. This can leave a lasting impression and make it easier for people to find and follow you.
Check Username Availability
It’s essential to check the availability of your chosen username before you finalize it. This helps ensure your desired username isn’t already taken, and if it is, you can tweak it a little or add underscores to create another variation.
What to Do if Your Desired TikTok Username Is Unavailable
It can be quite frustrating to find out that your selected username is unavailable after taking the time to create one carefully. If you are in this situation, you can further monitor your desired username to claim it. By monitoring, you can keep track of the username’s status and be ready to grab it as soon as it becomes available.
There are several reasons why your TikTok usernames can be unavailable. This includes being used by active accounts or may even belong to accounts that have been inactive for the longest time. This can be troubling, especially if you need the same name for your brand.
For inactive accounts, there’s a possible chance that the usernames will be eventually released, giving you the chance to claim them. The best way to know when to claim these usernames is by using the Handle Monitor Tool, which is designed to track the availability of your chosen username and notify you when it becomes free.
The tool offers several benefits, including real-time alerts, ease of use, and comprehensive monitoring to track multiple usernames simultaneously. This ensures you stay ahead and increases your chances of getting that perfect TikTok username for your brand or personal profile.
How to Change a Username on TikTok: Step-By-Step Guide
Follow these steps to change your TikTok username:
Step 1: Open the TikTok App and tap your profile picture in the bottom right corner.
Step 2: Click on the “Edit Profile” button.
Step 3: In the Edit Profile screen, select “Username.”
Step 4: Enter the New Username in the text field and ensure it’s available and in line with TikTok’s guidelines.
Step 5: Tap “Save” to apply your new username.
Your new username will now be displayed across the platform.
Conclusion
This article covers the major things you need to know about TikTok usernames, including their importance for branding and identity. We have also highlighted key tips on carefully selecting and managing them effectively. Creating a great username can improve your visibility and recognition on TikTok. Use the strategies and tools mentioned, like Handle Monitor, to ensure your username remains unique and memorable.
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